We believe sustainability and business are two sides of the same coin. We recognise that our actions have a far reaching impact on local communities and the ecology. Therefore we remain committed to environmental sustainability and aim at safeguarding the future of business and bettering lives. At keva we seek to make a difference.
Sustainability is not an afterthought. It’s deeply ingrained in all that we do.
At Keva, cruelty-free isn’t a label—it’s a legacy we’re building with science.
At Keva, our dedication to ethical science drives everything we do. We are deeply committed to eliminating animal testing through advanced, science-backed alternatives that ensure product safety without compromise.
Since 2000, Keva’s Kelkar Education Trust’s Scientific Research Center has been a trailblazer in in-vitro testing—pioneering India’s first Cosmetology Research & Testing Lab focused on non-animal technologies (NAT). Our Animal Biotechnology Lab, now a leading Contract Research Organization (CRO), delivers validated in-vitro studies for skin, oral, and cosmetic applications.
To strengthen our scientific rigor, we collaborate with global toxicology experts like Graham Ellis for non-animal risk assessments of our captive fragrance ingredients. Our assessments use scientifically robust methods such as read-across, threshold of toxicological concern (TTC), and exposure-based waiving, supported by OECD Toolbox and Toxtree modeling.
In 2023, we licensed Kreatis in-silico software, enabling predictive safety profiling of novel molecules with high accuracy—advancing our capabilities in computational toxicology.
We actively contribute to the global fragrance safety community through memberships and leadership in organizations such as IFRA, RIFM, FAFAI, AFSA, and SAAE. Our scientific teams publish regularly in peer-reviewed journals like Perfumer & Flavorist, Cosmetics & Toiletries, and SOFW Journal, showcasing research on upcycled actives, standardized botanical extracts, and skin-beneficial fragrance materials.
Keva’s commitment extends beyond R&D. We advocate for industry-wide change by leading discussions at scientific forums, sponsoring key events like ASCS 2024, and offering training and mentorship to help other fragrance houses transition to cruelty-free testing models.
While we comply with regulatory mandates only when absolutely necessary, our preference is always non-animal testing—delivered through validated in-vitro, in-silico, and exposure-based methods that are ethical, innovative, and scientifically sound.
We’re not just meeting standards—we’re helping define them.
Building and instilling a culture of sustainability begins at home.
That’s why, we’ve switched to solar power at our corporate office at Mulund, Mumbai.
This has helped us reduce our carbon footprint by almost 129.1 tons of CO2 annually, with a projected 3227.5 tons of CO2, over 25 years. Additionally, this has led to a reduction in heating of the top floor due to direct sunlight.
We’ve also taken concrete steps to reduce power consumption at our Vashivali factory by setting up a 360kW Solar PV power plant that covers the Administration, Blending and Chemical buildings. Equipped to produce 6,20,500kWh of energy annually, this solar plant has helped reduce costs by almost 6 million and meets up to 30% of our electric power requirement.
Our aroma chemicals manufacturing facility at Vapi was fitted with a mix feed boiler which requires close to 1000 MT of fuel, corresponding to approximately 5000 MT of eq CO2 emissions.
We replaced this boiler with a state-of-the-art bio-based briquette boiler that is fitted with a dust collector, thus eliminating particulate discharge and reducing our carbon footprint and CO2 emissions.
We also work with local municipal authorities to find ways to convert household waste to boiler fuel in the form of pellets.
Water is precious, and we do our bit to preserve it, at our Vashivali plant in Maharashtra. Back in 2007-2008, we installed a rainwater harvesting plant at the factory, to collect rainwater from all the buildings on site. This has helped us harvest close to 5000-5500 Kl of water YoY.
Our Vashivali plant is a Zero Liquid Discharge unit. We have improved the effluent system and its disposal, by installing a Multi-effect Evaporator (MEE) and Reverse Osmosis (RO) Plant.
We treat our canteen and garden waste at our Vashivali plant in a Foodie Machine that converts the waste into manure within 24 hours.
We then use this manure to nourish the plants and greenery within our premises.
The Foodie Machine can process up to 75 kgs of waste per day and convert it into 7.5 kgs of manure.
We conserve energy in a variety of ways at Keva, affording us considerable cost and energy savings.
We’ve installed motion sensors in the washrooms and passage areas that save energy in the absence of human movement. Similarly, our premises are lit with LED lights instead of conventional CFL lamps/ sodium vapour or mercury vapour lamps.
To eliminate air and noise pollution respectively, we’ve replaced diesel forklifts with battery-operated ones, and conventional reciprocating compressors with noiseless screw compressors.
To discontinue the use of soak pits for toilets, we constructed an STP plant where we treat water, which in turn is used to irrigate our gardens.
We also do our bit towards afforestation and have planted over 9000 trees across our sites, which include 2000 Australian Teak and Pink Pepper trees at Vashivali.
Finally, we recycle our paper scrap into miscellaneous items of use such as paper bags and notepads.
Sustainability is not an afterthought. It’s deeply ingrained in all that we do.